(Source: University of Nebraska Press)
The University
of Nebraska Press is publishing a book on the impact of bourbon whiskey on
American legal history.
ABOUT THE BOOK
Bourbon whiskey has made a surprising
contribution to American legal history. Tracking the history of bourbon and
bourbon law illuminates the development of the United States as a nation, from
conquering the wild frontier to rugged individualism to fostering the
entrepreneurial spirit to solidifying itself as a nation of laws. Bourbon is
responsible for the growth and maturation of many substantive areas of the law,
such as trademark, breach of contract, fraud, governmental regulation and
taxation, and consumer protection. In Bourbon Justice Brian Haara
delves into the legal history behind one of America’s most treasured spirits to
uncover a past fraught with lawsuits whose outcome, surprisingly perhaps,
helped define a nation.
Approaching the history of bourbon from a legal standpoint, Haara tells the history of America through the development of commercial laws that guided our nation from an often reckless laissez-faire mentality, through the growing pains of industrialization, and past the overcorrection of Prohibition. More than just true bourbon history, this is part of the American story.
ABOUT THE AUTHOR
Brian Haara is a
public speaker and legal writer, and he practices law as co-managing partner of
Tachau Meek PLC, a business litigation firm. He writes about bourbon history
and law on his blog Sipp’n Corn and was featured in the documentary Straight
Up: Kentucky Bourbon. Fred Minnick is a former U.S. Army journalist who now
writes about the spirits industry. He is the author of Whiskey Women: The
Untold Story of How Women Saved Bourbon, Scotch, and Irish Whiskey (Potomac
Books, 2013).
TABLE OF CONTENTS
List of
Illustrations
Foreword, by
Fred Minnick
Preface
Chapter 1.
Bourbon History Tells the Story of American History
Chapter 2.
American Law Defines Bourbon
Chapter 3.
Bourbon Drives the Development of Trademark and Brand Name Rights
Chapter 4. Old
Crow Provides the Most Comprehensive Trade Name Case Study
Chapter 5.
Bourbon Expands Trade Name Rights
Chapter 6.
Bourbon Marketers Write the Book on Puffery and Exaggeration
Chapter 7.
Bourbon Leads the Nation to Consumer Protection
Chapter 8.
Bourbon Tells the Behind-the-Scenes Story of Prohibition
Chapter 9.
Bourbon Law Reins in Fake Distillers and Secret Sourcing
Chapter 10.
Bourbon Drives Truth in Labeling
Acknowledgments
Notes
Table of
Authorities
Index
More information here
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